Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments

Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments

from the zero-rate-this dept

By now, usage caps on both fixed and wireless networks have grown increasingly common. And while broadband carriers are endlessly looking toward caps and zero rating for a competitive and financial advantage, overlooked is the fact that a huge amount of a user’s monthly bandwidth allotment is now being eroded by good old advertising. How much? According to a new study by Enders Analysis, anywhere from 18% to 79% of your monthly data bucket can go toward delivering advertising. Previous studies had pegged this between 10% and 50%.

https://www.techdirt.com/articles/20160317/09274333934/why-are-people-using-ad-blockers-ads-can-eat-up-to-79-mobile-data-allotments.shtml